Company

Julius is the leading data-driven influencer marketing platform.

Goal

On this project, Backpack worked as the lead designer and project manager on the new website launch.

Approach

We worked with a team of copywriters, designers, and developers to design the UX architecture and visual designs of the responsive website.

Results

Our goal was to design intuitive user-flows based on personas. We refined the brand guidelines to create clean, bright, and visually pleasing designs. The components efficiently respond to various interfaces with a mobile-first approach. The data visualizations reflect the product while showcasing how the tool works.