The website operating system

The AI operating system for your website.

Backpack OS connects your analytics, ads, and CRM, tells you what to do next, and ships the change — on the stack you already run.

Start free →Book a demo

No rip-and-replace · One snippet to install · Nothing goes live without your approval

app.backpack.works/intelligence
GA4 · Search Console
What’s working best right now?
Organic sessions are up 24%. /integrations converts 3.1× your site average.
Nice — send more people there.
Done — interlinked your 6 strongest posts to /integrations and refreshed the meta.
Live now · logged to your audit trail
Sessions · 30 days▲ 24%
+24%
AI answers citing you · 30 daysGEO
0▲ 12 vs last month
ChatGPT18
Perplexity12
AI Overviews8
app.backpack.works/builder
Landing page for our new pricing tier
Plan Build Style
Opens PR · Vercel preview
yoursite.com
Don't wait — only 2 spots left
Websites that convert and scale for high-growth companies
Break free from website bottlenecks with a composable approach built for speed and scale.
View customer stories
Clutch ★★★★★ 5 · 6 reviews
Leave feedback
Comment Screen recording
Pinned to
section.hero > .btn-primary
What's wrong / what should change?
Increase the corner radius to match our brand buttons
Reporting as Graham Dubow · change
Priority
Medium
CancelSend feedback
Agent drafting the fix…
Feedback

Works with the stack you already run

6sense6sense
The gap

Every tool tells you what's broken. None of them fix it.

A stack of audits, dashboards, and consultant emails — all telling you what to do, none of them doing it. Backpack OS turns the whole pile into one shipped change.

app.backpack.works/site-health
2 pages share the same title
Medium Fix now
Mobile performance score 68
Medium+ Task
No structured data on /blog
High Fix now
JSON-LD schema staged in your Prismic release. Review + publish from Releases.
Inject JSON-LD schema
We'll publish this change to your CMS and log it on the audit trail. AI drafts the value — review and edit if you want.
Page: backpack.works/blog/using-motion-design-to-increase-website-engagement
JSON-LD schema AI · Regenerate
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Using Motion Design to Increase Website Engagement",
  "description": "Explore how motion design guides users through SaaS platforms and B2B funnels to improve engagement and conversions.",
  "datePublished": "2026-04-17",
  "author": { "@type": "Person", "name": "Daniel Murillo" }
}
JSON-LD schema staged in your Prismic Migration release on "schema_script". Review + publish from the Releases tab.
Cancel Apply fix Applying… Done

Know

It reads your site like the best vendors do.

Decide

Every finding comes with a staged fix.

Ship

One click into the infrastructure you run.
One operating system

Three ways Backpack OS moves work from question to shipped.

Intelligence

Know what's happening. Ask your analytics, ads, and CRM anything in plain English — then turn any answer into a live test or fix.

AI Builder

Build anything. Your new web dev team. Components, pages, and entire sites, on brand, shipped to your CMS or repo.

Agent

Finish the work. Pin feedback on any page; it comes back a finished, reviewed change in minutes.

Intelligence to know. AI Builder to build. Agent to finish.

Intelligence

Ask your data anything. Then actually fix it.

Conversational analytics across GA4, Google Ads, and your CRM. No dashboards to build — just ask, and get an answer with the fix attached.

  • Plain-English answersAsk which pages lost conversions and see the why, not just the what.
  • Every answer ships a fixGTM tags, A/B tests, SEO, and consent changes — staged for one-click deploy.
  • Always onUptime and Core Web Vitals watched around the clock, with alerts.
Explore Intelligence
app.backpack.works/intelligence
GA4Google AdsHubSpot
Which landing pages lost the most conversions last month?
Three pages drove the drop. Here's the GTM fix, ready to deploy.
Deploy fix via GTM
AI Builder

Your new web team. It only says yes.

Components, pages, whole sites — generated on brand from a prompt, then shipped into your CMS or GitHub. Nothing goes live until you approve.

  • Prompt to pageDescribe it; get a responsive, on-brand build with a live preview.
  • Ships where you workWebflow, WordPress, Prismic — or a GitHub PR with a Vercel preview.
  • Your brand, baked inPalette, fonts, voice, and logo applied everywhere by default.
See the Builder
app.backpack.works/builder
Component Page Design Animations Ask
Describe a component to buildWe generate it, open a PR with a preview deploy, and push the schema to your CMS.
Build from Figma Connected Use a frame →
Start from a prebuilt component
Hero Logo row Feature grid Testimonials Newsletter signup Pricing
Testimonial wall with logos and star ratings
GenerateAuto-improves your prompt first
Component preview
Your component will appear hereDescribe it or paste a Figma frame.
Opens PR · Vercel preview
Agent

Feedback to finished, in minutes.

Anyone pins a comment on the live site. The Agent captures the context, turns it into a task, drafts the fix, and stages it behind your approval.

  • 1
    Pin it, right on the pageClick the element, type what's wrong. No logins, no Loom threads.
  • 2
    It becomes a taskScreenshot, URL, selector, and reporter attached automatically.
  • 3
    Drafted, staged, shippedThe Agent routes the fix; you approve, and it lands behind a preview.
Explore the Agent
yoursite.com
Start free trial 1
"Increase the corner radius to match our brand buttons."
Becomes a task →
Why Backpack

Stop renting dashboards. Start running your website.

Live experiment Homepage hero CTA50 / 50 traffic
ControlGet started2.4%
Variant BSee it on your site4.1%Winner
Variant B shipped to 100% of traffic — +71% conversions, 42 seconds after Backpack noticed.
vs
The old way
Tools that grade your site
A to-do list for engineering
Rip-and-replace your CMS
Insights trapped in charts
Weeks from noticed to fixed
Backpack OS
An OS that fixes it
Changes drafted and shipped for you
Works on your existing stack
Insights that become live fixes
Minutes from noticed to fixed
Connects to everything

One OS, wired into your whole stack.

Analytics, ads, CRMs, CMSs, and code — connect in minutes, no migration.

Reads from Ships to GA4 Google Ads Search Console GTM HubSpot Marketo Klaviyo 6sense Webflow Published WordPress Published Prismic Published GitHub PR opened Figma Design ready Vercel Deployed Backpack OS one connected graph
Reads from
GA4 Google Ads Search Console GTM HubSpot Marketo Klaviyo 6sense
Backpack OSone connected graph
Ships to
WebflowPublished WordPressPublished PrismicPublished GitHubPR opened FigmaDesign ready VercelDeployed
Connected & syncing Live data flow Changes land approved & published

Browse all integrations

Ready when you are

Give Backpack OS your site. Get back an operating system.

Connect your stack in minutes. See what's happening, decide what to do, and ship the fix — all from one place.

Start free →Book a demo